A deep-dive analysis into website performance, leveraging website analytics to provide a roadmap for improving conversion and UX.
Client
Hopewell Residential
Prepared by
clearmotive
Data Period
Jan – Dec 2025
Clarity Period
Jan – Apr 2026
Status
Final
clearmotive®×Hopewell
2026
Begin
★ Executive|Top-line narrative
Executive Summary.
Improving website conversion rate makes every dollar we invest in marketing more effective.
The site converts at 1.51% today. Improving this to 2% would generate roughly ~860 additional leads per year. Improving to 3% would generate roughly ~2,600 additional leads per year.
We analysed 12 months of data across the full HRM website, cross-referenced against four months of Microsoft Clarity behaviour data, and reviewed technical, SEO, accessibility and page-speed performance alongside. This has enabled us to identify key structural optimisations and areas of focus. We now have a catalogue of over 35 recommendations, prioritised by ease and cost of implementation and by expected impact, which can be executed over the coming year.
This analysis allows us to systematically improve the website at both a macro level, by refining the core journeys users take through the site, and at a more granular, page-by-page and element-by-element level.
Combined CVR — today
1.51%
↓ vs 2.17% peak
Sessions
176,171
Jan – Dec 2025
Total Conversions
2,660
Type A 996 · Type B 1,664
Monthly Conversions · Type A vs Type B · 2025
GA4 event counts · Jan – Dec 2025 · Annual totals: Type A 996 · Type B 1,664 · Total 2,660
Our priority for recommendations prioritises higher-intent conversions such as booked appointments, quote requests and holds, as opposed to more passive conversions such as email signups.
⚡ Quick Wins|Ship before end of May
Four Things You Can Ship Before End of May.
Some of our findings should be easy to fix or adjust, and should start driving immediate impact without significant dev or design investment.
🔗
Connect Show Home cards to detail pages Dev · small
Cards currently have no link to detail pages and no "Book a Tour" CTA. Images are dead clicks. 29% mobile dead-zone rate. Single fix, direct line to 0.11% Type A CVR on 13,926 sessions.
📧
Fix email UTM attribution Marketing ops
Email traffic is likely mis-attributed in GA4 (UTM or iOS MPP). A major channel is flying blind; fix = accurate attribution with zero dev work.
🔁
OpenConnect form ID + UTM tracking Analytics
318 contact submissions with "(not set)" form ID. Fix tracking first, then L2S data will tell you whether OpenConnect earns its keep or gets retired. Don't decide blind.
💰
QP affordability copy + inventory urgency Content
QP is the right product for the affordability market, but the page doesn't say so. Price anchors, "move-in ready" framing, inventory signposting. No dev, content-only.
◆ Primary Strategic Insights|Where the biggest gains live
Primary Strategic Insights.
We uncovered a huge amount throughout this project — here are the strategic observations we believe will have the highest probability of CVR impact.
🏠
The Quick Possession journey underperforms vs New Homes by over 50%
🎯
CTA architecture and placement will provide an opportunity to minimise traffic loss throughout user journeys
📣
Implementing paid-media optimised landing pages will improve conversion performance and increase engagement
🏷️
We need to develop a strategy of how to communicate promotions throughout the user journey without diverting from it
📝
Conversion type/form hierarchy on key conversion pages will provide significant benefit
Section 01|Findings
Objective, Introduction & Methodology.
Approach, data sources, and the problem we're aiming to solve.
The gap
Combined CVR sits at 1.51%, which is at the lower end of peer benchmarks of 1.7 – 2.5%. Even small gains here will drive significant impact on lead volume, sales volume and cost / sale.
Current Combined CVR
1.51%
↓ vs 2.17% peak
Target CVR
2.5–3%
Old-site peak: 2.17%
Total Site Sessions
176K
Jan – Dec 2025
Terminology
Conversion Rate (CVR): The percentage of website sessions that contain a conversion action, booking an appointment, requesting a quote, filling in a contact form, or signing up for emails.
Type A conversions: Internal nomenclature for higher-intent conversions, quote requests, holds, and booked appointments.
Type B conversions: Internal nomenclature for passive conversions, email signups, calls, and general contact form completions.
The Objective
Thoroughly review user behaviour on the website, using both quantitative data from web analytics and qualitative data from heatmapping and session-recording technologies, to identify any and all potential improvements that can be made on the site. Once recommendations are validated and reviewed, we catalogue and prioritise them based on ease/cost of implementation and expected impact, providing a clear roadmap for how to drive CVR from 1.51% to 2% and beyond.
Methodology
We leveraged the GA4 API, enterprise-grade AI tools, and user-behaviour tracking software (Microsoft Clarity) to provide a comprehensive data layer for the website. It's worth noting that Clarity was only fully implemented in mid-2025, while the GA4 data analysed was for the full year of 2025. However, there's ample data in both sources to provide statistically significant, data-backed recommendations.
Data Gaps and Caveats
Some web forms were implemented after our previous tracking implementation project, meaning we don't have perfect end-to-end data for these conversions as we do for the majority. This is minimal, but worth flagging.
We excluded data from October's promotion as it skewed the overall data significantly and painted an inaccurate picture of what's really happening.
Email marketing isn't being correctly UTM tagged; it's very likely that much of the traffic categorised as "direct" on the site is coming from Hopewell's email efforts.
Clarity does not allow heatmaps on page elements that collect PII (personally identifying information) such as email addresses; therefore we have minimal data on form performance. We'll need to run A/B tests to evaluate form performance.
Although we used Pardot/Salesforce data for high-level analysis of which conversion points drive to sale most effectively, we did not dive deeper into lead → sale data due to time, privacy and budget constraints.
Changes have been made to the site after the date range analysed, however nothing significantly affects the analysis here.
Analysis is limited to the HRM site and does not include analysis of community sites.
Section 02|Findings
Site Performance Overview.
High-level traffic, device split, geography, and source breakdown.
Run Scripts/ga4_extract_demographics_city.py locally; sandbox can't reach the GA4 Data API. Output will land in Raw Data/ and this chart will populate.
Sessions by age × gender · GA4 (Google Signals identified ≈19% of users) · 25–34 leads, 35–54 the core homebuyer band
Traffic by City
Calgary
138.3K
Edmonton
19.0K
Toronto
11.4K
Vancouver
10.0K
Airdrie
6.4K
Other AB
51.4K
Other / RoW
78.1K
By GA4 city dimension (Jan–Dec 2025) · Calgary dominates · "Other / RoW" includes ≈15K preview-bot traffic (Lanzhou, Ashburn, Boardman, etc.)
The site received, on average, just under 15,000 monthly sessions throughout 2025. The huge majority of traffic comes from within Alberta. On average, the site generated around ~83 Type A conversions per month and ~139 Type B conversions per month.
The site has quite a typical channel breakdown, with much traffic coming directly or through branded search (i.e. users who already know who Hopewell is through reputation), alongside high volumes of paid traffic from continual advertising investment.
Mobile devices account for just under 65% of overall site visits, and the site converts slightly better on mobile than desktop across all key conversion points.
Which conversions actually fire
We have 10 different types of onsite conversion, with much higher frequency on some than others.
Type A · High-intent 996 events0.57% CVR on 176,171 sessions
Get a Quote
624
Book Appointment
358
Request Lot Info
8
Request a Hold
6
Two forms account for 98.6% of Type A conversions. Hold is functionally invisible despite the highest L2S rate on site; see CA-5.
Type B · List-building 1,664 events0.94% CVR on 176,171 sessions
Email Signup
1,648
Registration
16
Email signups significantly dominate Type B conversions. Registration has the site's best L2S rate (13.7%) but only 16 events; same "high-quality form, invisible surface" problem. 60% of email sign-ups come from /calgary/perks-promos.
Section 03|Findings
Page-Level Performance.
Where on the site do users convert?
Reading this table: three things to know first:
Content groupings: we used regex strings to group together specific page types such as Product Pages where there are dozens of instances of similar pages.
There are some pages which should be treated as informational, or navigational, and shouldn't be evaluated on their own direct CVR, but instead as to whether they're providing the information the user is looking for and/or clearly driving users where we want them to go.
Page
URL
Tier
Sessions
Type A
A CVR
Type B
B CVR
Total CVR
HomesSearch
Single
Tier 1
57,528
116
0.20%
42
0.07%
0.27%
Product Page (New Home)
Pattern
Tier 1
42,589
526
1.24%
41
0.10%
1.34%
Communities (landing)
Pattern
Tier 1
40,223
5
0.01%
166
0.41%
0.43%
Calgary Hub
Single
Tier 1
39,250
2
0.01%
373
0.95%
0.96%
Quick Possession (QP)
Pattern
Tier 1
30,822
165
0.54%
23
0.07%
0.61%
Homepage
Single
Tier 2
19,152
0
0.00%
0
0.00%
0.00%
Show Home Listing
Single
Tier 1
13,926
16
0.11%
7
0.05%
0.16%
Virtual Tours
Pattern
Tier 2
11,124
0
0.00%
25
0.22%
0.22%
Show Home Detail
Pattern
Tier 1
10,139
71
0.70%
5
0.05%
0.75%
Promos
Single
Tier 2
9,790
16
0.16%
457
4.67%
4.83%
Contact
Single
Tier 2
3,702
11
0.30%
91
2.46%
2.76%
Gallery
Single
Tier 2
2,540
0
0.00%
2
0.08%
0.08%
Hopewell Advantage
Single
Tier 2
689
0
0.00%
2
0.29%
0.29%
Other pages (Edmonton Hub, blog, lp, legal/info)
Pattern
—
—
62
—
418
—
—
Site total (Events HRM, Jan–Dec 2025):
996
0.57%
1,664
0.94%
1.51%
Key Insights:
Our Product Pages drive the highest volume of Type A conversions — however there's significant disparity between New Home, Quick Possession and Show Home Product Page CVRs.
The Promos Page drives the best volume of Type B conversions, which is great. However, we need to review how to incorporate promotions within the onsite user journey as it currently diverts users.
Pages such as Calgary Hub and HomeSearch don't convert well, but they're not meant to. However, even though they're primarily pass-through/navigational pages, that doesn't mean we shouldn't look to optimise them.
Section 04|Findings
User Flow Analysis.
Why the search page is so critical, and evaluating user flow across the site.
There's a clearly defined route to conversion on the site: Homepage → Calgary (or Edmonton) Hub → Home Search → Product Page → Conversion. However, only ~15% of users take this ideal journey; they get distracted or exit throughout the experience.
The huge majority of Type A conversions come from product pages. Over 90% of product page (both NH and QP) visits come directly from the search page. Therefore, ensuring that both search and product pages are as optimised as possible will be the most impactful optimisations we can make.
QP inbound via HomesSearch
89.1%
of internal routing
NH inbound via HomesSearch
91.8%
of internal routing
Calgary Hub → Product direct
0%
Communities: 0% · Homepage: 0%
Page Flow Diagram (Sankey, GA4 Jan–Dec 2025)Filter to isolate a single product flow.
Key Insights
① Criticality of Home Search
Over 90% of Product Page visits come from the Home Search page. Two implications: (a) search functionality should be as friction-free and user-friendly as possible; (b) we should consider enabling ways for users to get to product pages directly, further up in their journey.
② New Home vs Quick Possession
Quick Possession product pages get proportionally fewer clicks from the Home Search page, and they convert less well than New Home Product Pages. This is a HomesSearch-side asymmetry, not a QP-page issue alone.
③ Paid Landing Pages
We drive paid traffic to mid-funnel pages (e.g. Home Search), which aren't optimised for cold traffic. We should consider building paid-media-specific landing pages that provide newly-landed users with more context.
④ Promos Page
The Promos page is highly signposted throughout the user journey. Although most users do come back to the desired funnel, it would be more optimal to include promotional messaging within the journey, not pulling users to a separate, non-conversion-optimised page.
Quick Possession Funnel: a clear opportunity
QP is the primary conversion gap, not a site-wide problem. NH is already above target. Three compounding causes.
89.1% of QP product-page traffic arrives via HomesSearch. Per-listing click-through is 42% of NH cards (2.4× gap). Half is inventory mix (75 QP vs 133 NH URLs), half is per-listing treatment. → PL-8.
② Paid-traffic mismatch
A higher proportion of QP traffic arrives directly from paid campaigns on the homesearch page, which isn't ideal for users landing cold on the site. We should consider developing paid media landing page templates.
③ Quick Possession Product Pages
QP Product Pages broadly mirror the NH Product Pages. There are several opportunities to optimise these page templates without needing to entirely redesign them.
Promos: a loop, or a leak?
This page converts well, but 32% of users drop out of the funnel here.
Promos outbound returning to funnel
68.1%
9,515 total outbound · 6,480 back to Calgary Hub / HomesSearch / Product / QP
Users detour to /calgary/perks-promos mid-journey, scan the current incentive, then loop back into the funnel to keep shopping. However, ~32% of users don't return to the core journey.
Two implications:
Embed promo content inline on Calgary Hub, HomesSearch filter results, and Product Pages; users are already detouring to check the deal, and surfacing it contextually removes the detour without losing the message.
Don't get rid of the page. 60% of General Registration form submissions (13.7% form → sale CVR) come from this URL. However, it's not a high-volume page, and it's not high-converting. The page itself should be optimised to pull users back into the funnel, and we should prioritise it less earlier in the funnel.
Strategic framing. Promotions are critical to conversion, especially in the current economic environment. Hopewell's promotional structure isn't simple, which makes it challenging to push personalised promotional info to users throughout the journey. At the moment, although the Perks & Promos page does push people back to product or search, we still see some drop out entirely. Finding ways to give users the promo info they need without pulling them to a separate page will be valuable and should eliminate funnel leakage; optimising the page itself to pull users back to the intended flow will also be highly beneficial.
05
Page-by-Page Findings
12 pages in funnel order, grouped Tier 1 (conversion funnel) and Tier 2 (support / content). Each tile opens a full analysis: GA4 performance, conversions detail, Clarity interactions, insights, and recommendations.
Click a tile to open the full page analysis, metrics, conversions, top onward paths, interaction breakdown, insights, and recommendations. Source: GA4 (Jan–Dec 2025) + Microsoft Clarity (Jan 8–Apr 7, 2026). Cross-references are directional only, different time windows.
Tier 1 — Conversion Funnel7 pages, the core path to conversion
Tier 2 — Support & Content5 pages, not primary conversion drivers
Two-hop funnel begins here. 54.5% of outbound users go to HomesSearch; 0% go directly to a product page. Calgary Hub is a router, not a launcher.
Mobile dominates 3:1 by interactions (closer to 1.6:1 by page views). Mobile users click 2.48 taps/session vs 1.23 on desktop — corrects the prior assumption of a balanced split.
Popup friction is biggest on desktop. 12.8% of desktop clicks are popup dismissal vs 8.2% on mobile. Combined 9.3%.
Hero is interacted with (5.3%) but the CTA inside it isn't (2.5%). Hero region absorbs attention, the CTA itself doesn't capture it.
HomesSearch dropdown widget is almost entirely mobile (14.4% of mobile taps vs 0.3% of desktop clicks), likely a desktop usability or input-method gap.
Careers nav leak, 886 users/yr from hub to /careers. Move to footer-only.
0% exit rate confirms the hub is funnelling. The question is whether it's funnelling to the right places.
Recommendations
Recommendation
Effort
Impact
Reduce popup aggressiveness, disproportionately eats desktop intent (12.8% of clicks = popup dismissal). Test delay/exit-intent trigger, or suppress on return visits.
Medium
High
Add a persistent / sticky CTA ("Find a Home" or "Book a Tour"). 39k sessions/yr at <1% CVR, nothing on the page is pushing direct conversion.
Medium
High
Rebalance hero, CTA is 2.5% of interactions vs 5.3% on the hero region overall. CTA isn't absorbing the attention the hero is getting. Test placement, copy, prominence.
Low
High
Audit the Homes Search dropdown widget on desktop, 0.3% click engagement vs 14.4% on mobile. Confirm desktop users are using keyboard input, or restyle for visibility.
Low
Medium
Remove /careers from primary nav, 886 users/yr leak from hub to careers. Relocate to footer.
57,528 sessions · stickiest page (3.6% exit) · 4m 06s avg · 89–92% of Product/QP inbound routes here · NH:QP click ratio 4.2:1 · 74.3% of outbound lands on a product page
Insights
Primary routing hub of the site. 74.3% of users leaving HomesSearch progress directly to a product detail page (NH 60.0% · QP 14.3%). Calgary Hub and Communities pages send 0% direct traffic to product pages; they funnel users to HomesSearch, which then does the routing. Two-hop pattern: Hub / Communities → HomesSearch → Product Page.
Stickiest page on the site. 3.6% exit rate, virtually nobody leaves from here. 90.7% engagement and 4m 06s avg duration confirm active filtering and comparing.
NH leads QP 4.2:1 in click-throughs. ~1.8× from inventory mix (133 NH listings vs 75 QP), ~2.4× from per-listing performance (each NH card gets 2.4× the clicks of each QP card on average). Affordability framing and pricing transparency on QP cards are the likely levers.
Dead clicks at 18.6%, second-highest category. Filter bar H6 labels and likely card whitespace register as non-interactive. Notable mobile friction signal.
Desktop-heavy interactions (9,220 vs 993 mobile) despite site-wide mobile traffic share, the filter/search UI is likely less usable on mobile, or mobile users use it as a link-hub rather than a filter tool.
Conversions are low because the page's job isn't to convert — it's to route. Most conversions happen downstream on product pages.
Recommendations
Recommendation
Effort
Impact
Audit QP card treatment on the search grid, pricing clarity, affordability framing, availability labelling. Per-listing click rate on QP is 42% of NH despite QP being the affordability hero. Likely the single largest lever on this page. PL-8
Medium
High
Add inline CTAs on search result cards (e.g., "Book a Tour" or "Request Info" directly on the card) to capture intent before users navigate to individual product pages.
Medium
High
Investigate mobile usability of filter / search UI, strong desktop bias in Clarity interactions (9,220 vs 993) despite mobile being the majority of site traffic. Likely a rendering or touch-target issue.
Medium
High
Optimise /calgary/homes/search/quick-possession as the de facto paid LP (~4,210 sessions/yr already landing there). Add urgency + affordability framing above the grid for UTM-detected paid traffic. PL-7
Medium
High
Add a "Save Search" or email-alert feature — high engagement + return-visit pattern suggests users are tracking availability. A capture mechanism here could drive Type B volume significantly.
High
High
A/B test filter placement (side panel vs top bar) on mobile to reduce friction visible in the mobile-vs-desktop interaction gap.
High
Medium
GA4 Performance · Conversions · Top Next Pages
Performance Summary (Jan–Dec 2025)
Sessions
57,528
Users
33,745
Engagement Rate
90.7%
Avg Session Duration
4m 06s
Exit Rate
3.6%
Type A Conversions
155
Type A CVR
0.20%
Type B Conversions
89
Type B CVR
0.07%
Total CVR
0.27%
Type A Conversions, High Intent
Book Appointment
155
Total Type A
155
Type B Conversions, Passive
Email Sign-Up
89
Total Type B
89
Top 5 Next Pages (unique users)
/calgary/perks-promos
5,055
/calgary
2,546
/perks-promos
2,015
/calgary/communities/mahogany
1,826
/calgary/homes/search
1,800
Top 5 hides the primary function, individual product URLs are spread across 200+ unique paths each below the threshold. Aggregated: 74.3% of outbound users go to a product detail page (NH 60.0% · QP 14.3%).
GA4: Jan–Dec 2025 · Clarity: Jan 8–Apr 7, 2026. Figures below are parent-only (NET) — child product URLs (NH, QP, Show Home Detail) sit under /calgary/communities/[name]/... and are reported in their own rows.
40,223 sessions (parent pages only) · 2m 42s avg · 87.0% engaged · 5 Type A · 166 Type B · 0.43% Total CVR — behaviourally a twin of Calgary Hub, not a third tier
Insights
Behaviourally a twin of Calgary Hub. NET 40,223 parent-page sessions sits within touching distance of the Hub's 39,250. Both are research-stage routing layers, not product launchers — and both convert at near-zero Type A (0.01%).
Two-hop funnel confirmed. 0% direct flow to product pages; Communities routes users to HomesSearch (48.4%) or Virtual Tours (19.1%). Same architecture as Calgary Hub.
Virtual Tours absorb 19.1% of post-Community outbound, meaningfully higher than other source pages. Communities is a launchpad for VT-based shortlisting.
2m 42s avg duration · 87% engaged on parent pages — well above site average. Visitors are reading the community story, just not converting on it.
Mobile-skewed interactions (67%) — community browsing is predominantly mobile. Any layout fix should be mobile-first.
Type B is the only real conversion signal. 166 Email Sign-Ups + Registrations on parent pages (0.41% CVR). Type A (Book Appt / Hold / Lot Info) is effectively zero — there is no high-intent on-ramp from a community page today.
Recommendations
Recommendation
Effort
Impact
Add a persistent "Explore Homes" CTA on community hub pages that surfaces all product types (QP, New Home, Show Home); reduce the clicks required to get from community → product.
Medium
High
Add community-level "quick stats" (# homes available, starting price, nearest show home) above the fold to accelerate pass-through decisions.
Medium
Medium
Ensure community gallery and key specs (price range, move-in timeline) are optimised for mobile; 67% of community page Clarity interactions are on mobile.
Scope note: Figures above exclude nested product URLs (/new-home/*, /quick-possession/*, /show-home/* under /calgary/communities/[name]/...) — those are reported on the NH / QP / Show Home Detail tiles. Source: communities_net_sessions.py (server-side NOT-CONTAINS filters). Gross URL-pattern traffic is 91,870 sessions, but conversions on child pages are not additive to this row.
Type A Conversions — High Intent
Book Appointment
3
Request a Hold
2
Request Lot Information
1
Total Type A
5–6
Per-event sum is 6; locked event-feed total is 5 (~1-event sampling delta — see scope note).
Type B Conversions — Passive
Email Sign-Up + Registration
166
Per-event split not isolated for parent-only — gross URL pattern was 180 Email / 16 Registration. Treat the 166 NET total as the trustworthy figure.
Top 5 Next Pages (unique users)
/homes/search
11,150
/calgary/homes/search
10,399
/calgary/homes/search/quick-possession
3,034
/show-homes
814
/calgary/perks-promos
804
Aggregated outbound: HomesSearch 48.4% · Virtual Tours 19.1% · Show Home Listing 9.0% · Promos 6.6%.
42,589 sessions · 1.24% Type A (best product CVR, above target) · 6m 05s avg · 91.8% of internal inbound from HomesSearch · 23.9% direct external entry
Insights
Best-performing product page on site — 1.24% Type A CVR, above the 1.0% target. The page works; the conversion layer just doesn't reward how engaged the buyer is.
Gallery dominance defines the page. 41.8% of interactions are gallery photo browsing vs 2.1% on the Primary CTA; a 20:1 ratio. Users want to see the home; the CTA is an afterthought.
Utility nav row absorbs 8.1% of interactions, View on Map, Virtual Tours, Floorplans, View All Images. Real research/shortlisting behaviour. Cross-links from these surfaces back into Book Appointment would catch warm intent.
Two-hop dependency. 91.8% of internal inbound comes from HomesSearch; Calgary Hub, Communities and Homepage send 0% direct traffic. Anything that improves HomesSearch routing lifts NH volume.
Direct external entry: 23.9% (17,975 of 75,074 sessions). NH product fixes carry dual leverage, they lift conversion for the 76% routed via HomesSearch and the 24% landing directly from paid / organic / direct.
Mobile = 66% of interactions. Sticky CTA on mobile scroll is the single highest-leverage on-page fix; CTA is currently scrolling out of view as gallery dominates.
Breadcrumb back-nav at ~10.9% signals a missing wishlist / save feature, users are using back-nav as a shortlist substitute.
Recommendations
Recommendation
Effort
Impact
Make primary CTA (Book Appointment / Get a Quote) sticky on mobile scroll. With 66% mobile interactions and CTA at <2.1% of clicks, the CTA is scrolling out of view. CA-1
Medium
High
Reduce gallery prominence or add a CTA within the gallery flow (e.g. after photo 3: "Like what you see? Book a tour"). Gallery engagement is high but currently unconverted.
Medium
High
Introduce a Save / Shortlist feature to capture users who back-navigate (~10.9%) without converting. Reduces bounce and creates a re-engagement hook.
High
High
Ensure mobile form trigger (Pardot iframe) renders correctly and is reachable without excessive scrolling.
Low
High
A/B test CTA copy, "Book Appointment" vs "Schedule a Visit". Low-effort test on the highest-converting page type.
Low
Medium
GA4 Performance · Conversions · Top Next Pages
Performance Summary (Jan–Dec 2025)
Sessions
42,589
Users
24,505
Engagement Rate
85.2%
Avg Session Duration
6m 05s
Exit Rate
85.0%
Type A Conversions
526
Type A CVR
1.24%
Type B Conversions
41
Type B CVR
0.10%
Total CVR
1.34%
Type A Conversions, High Intent
Get a Quote
484
Book Appointment
31
Request Lot Information
7
Request a Hold
4
Total Type A
526
Type B Conversions, Passive
Email Sign-Up
41
Total Type B
41
Top 5 Next Pages (unique users)
/calgary/perks-promos
1,434
/calgary/homes/search
404
/calgary/virtual-tours/6a0bf5bb…
321
/calgary/virtual-tours/4e8d492c…
319
/calgary/virtual-tours/7e569454…
301
VT URLs fragment the top 5 (each tour is a distinct URL). Aggregated outbound: Virtual Tours 70.5% · Promos 17.9% · HomesSearch 5.0%. VTs are a shortlisting tool; conversions happen later.
30,822 sessions · 0.54% Type A (lowest product type, ~half of NH) · 22.7% dead-click rate (vs 12.5% NH) · 34.2% direct-entry (paid-heavy) · 4m 40s avg
Insights
QP underperforms NH despite higher urgency. 0.54% Type A vs NH 1.24%, and QP is the move-in-ready product, which should convert better, not worse.
Dead-click rate is the standout signal. 22.7% of all QP interactions are dead clicks; nearly 2× New Home (12.5%). Users are clicking on things that don't respond, likely price tags, spec lists, or floor-plan images.
34.2% of QP sessions land directly (vs 23.9% for NH) — paid-heavier traffic profile. Paid Social is 15.2% of QP external mix, 4–5× NH's share.
HomesSearch is the upstream chokepoint. 89.1% of internal QP inbound routes via HomesSearch. Per-listing click-through is 42% of NH cards (a 2.4× gap).
Outbound shows comparison behaviour. 33% of post-QP traffic goes to Promos or back to HomesSearch, second-thoughts / cross-shop signal, higher than NH's 22.9%.
Engagement is strong (85% engagement, 4m 40s avg); users are reading, but the conversion layer doesn't reward that engagement.
Gallery 41.9% of interactions vs Primary CTA 0.6% = 69:1 ratio. CTA is invisible during the dominant browsing mode.
Recommendations
Recommendation
Effort
Impact
Increase urgency messaging, "X homes remaining", move-in date, price-lock language. QP's CVR should exceed New Home given the lower commitment threshold. QW-3CA-5
Low
High
Investigate the 22.7% dead-click rate, identify which elements (price tags, floor-plan images, spec lists) are generating dead clicks. Either make them interactive or add adjacent CTAs.
Medium
High
Apply the same sticky CTA fix as New Home, mobile CTA visibility is likely the same problem at the same scale. CA-1
Medium
High
Optimise /calgary/homes/search/quick-possession as the de facto paid LP (~4,210 sessions/yr already landing). Add urgency + affordability framing above the grid for UTM-detected paid traffic. PL-7
13,926 sessions · 0.11% Type A (lowest Tier 1) · 28.5% dead-click rate · Cards have no link, no Book-a-Tour CTA · 0% exit (users want to navigate but can't)
Insights
0.11% Type A CVR, lowest of all product-adjacent pages. Root cause is structural: show home listing cards have no functional CTA and card images / text are dead clicks. The only working card link is a small italic category tag.
28.5% dead-click rate confirms the structural bug. Card images and text areas register as non-interactive. Mobile dead zone is ~29% (likely higher in actuality).
Filter bar H6 labels are dead clicks on mobile (~9% of mobile interactions), a secondary mobile-only dead zone.
Map element receives 4.6% of interactions — genuine location-browsing intent, but no conversion pathway from the map.
0.0% exit rate: users who arrive here are willing to keep navigating; the issue is they can't navigate effectively to show home detail pages via the card.
4m 08s avg + 88.3% engagement, users are spending time and trying to interact, but the UX is blocking them. Cleanest "you did not give users a path to convert" story in the whole audit.
Recommendations
Recommendation
Effort
Impact
CRITICAL, make show home listing cards fully clickable (image + text + CTA button linking to show home detail). This is the primary root cause of 0.11% CVR on this page. Easiest quick win, biggest relative lift on site. QW-1
Low
High
Add a "Book a Tour" CTA directly on each listing card — don't require users to navigate to the detail page to access the conversion action.
Low
High
Fix mobile H6 filter labels — dead clicks at ~9% of mobile interactions. Make filter options tappable or replace with a dropdown.
Low
Medium
Add a conversion pathway from the map — clicking a map pin should surface a mini-card with "Book Tour" rather than just the show home name.
No Primary CTA, Hero, or Gallery rows above 0.1%, the page literally has no functional CTA on its cards. The only working card link is a small italic category tag (A.libre).
Tier 1
Show Home Detail /show-home/
Type A CVR 0.70%
GA4: Jan–Dec 2025 · Clarity: Jan 8–Apr 7, 2026
10,139 sessions · 0.70% Type A CVR · 4m 40s avg · 41.3% exit (consideration mode) · Gallery 65.4% of interactions vs Primary CTA 0.5% — 130:1 ratio
Insights
Gallery dominance is the defining story. 65.4% of all interactions are the Yarl lightbox gallery (climbs to 71.5% on mobile). Primary CTA pulls only 0.5% — a 130:1 ratio of photo-browsing vs conversion clicks.
Near-even device split (55% mobile / 45% desktop), corrects the earlier "70% mobile" claim (which was based on bogus CSV data). Show Home Detail attracts meaningful desktop consideration, research-mode browsing on larger screens.
Utility nav row absorbs 9.6% of interactions, View on Map, See Virtual Tours, View Floorplans, View All Images. Research-mode shortlisting (Desktop breakdown: VT 5.25% · Images 2.77% · Floorplans 1.96% · Map 0.44%). Previously mislabelled as "Halyard Link Bug".
Primary CTA discipline is weakest in the product-page set. 49 CTA clicks out of 10,562 total interactions = 0.46%. Despite 87.6% engagement and 4m 40s avg, users aren't being steered to action.
41.3% exit rate is notably lower than QP (82.8%) or NH (85.0%) — show home visitors are in consideration mode and willing to keep browsing. The page currently doesn't convert them forward.
Hero is underperforming at 1.2% — users are scrolling past it straight into the gallery. Either reshape the hero to be more interactive or move key info / CTA out of it.
~2.55k users loop back to /calgary/show-homes, they're shopping around. Contextual links to NH / QP availability in the same community could capture this wandering demand.
Recommendations
Recommendation
Effort
Impact
Add a "Book a Show Home Tour" CTA distinct from generic "Book Appointment"; show home visitors are at a defined consideration stage and need contextual copy.
Low
High
Treat the gallery as a conversion surface, add a CTA module inside the lightbox (e.g. "Tour this home", "Get pricing") so gallery engagement flows into action rather than ending when the user closes the lightbox.
Medium
High
Sticky CTA on mobile, gallery dominance on mobile (71.5%) + near-zero CTA clicks means the main CTA is below the fold and out of sight.
Low
High
Cross-link to New Home and QP availability in the same community, visitors browsing show homes often loop back to the listing page. Intercept that with contextual "Available homes in [community]" modules.
Medium
High
Treat the utility nav row (VT / Floorplans / Images / Map) as a shortlisting surface, 9.6% of interactions here already. Add cross-links back into the primary CTA flow (e.g. on closing the VT modal, surface "Book a tour of the real show home").
Low
Medium
Rework the hero, 1.2% interaction rate suggests it's currently invisible. Hero should either carry the primary CTA prominently or be replaced with a gallery-first experience that immediately satisfies the visual-browsing intent.
Medium
Medium
GA4 Performance · Conversions · Top Next Pages
Performance Summary (Jan–Dec 2025)
Sessions
10,139
Users
6,295
Engagement Rate
87.6%
Avg Session Duration
4m 40s
Exit Rate
41.3%
Type A Conversions
71
Type A CVR
0.70%
Type B Conversions
5
Type B CVR
0.05%
Total CVR
0.75%
Type A Conversions, High Intent
Get a Quote
66
Book Appointment
5
Total Type A
71
Type B Conversions, Passive
Email Sign-Up
5
Total Type B
5
Top 5 Next Pages (unique users)
/calgary/show-homes
2,551
/show-homes
192
/calgary/homes/search
175
/calgary/virtual-tours/c02e2f57…
141
/calgary/perks-promos
116
~2.55k users return to /calgary/show-homes listing, comparison shopping behaviour.
Utility Nav (View on Map / VT / Floorplans / Images)
1,018
9.6%
Navigation
337
3.2%
Hero
128
1.2%
Other Content
111
1.1%
Primary CTA
49
0.5%
Footer
20
0.2%
Dead Clicks
2
0.0%
Tier 2
Homepage /
CVR 0.00%
GA4: Jan–Dec 2025 · Clarity: Jan 8–Apr 7, 2026
19,152 sessions · 1m 05s avg · 0% CVR (pure routing layer) · 95.7% of clicks on the city selector · Calgary:Edmonton 14:1 click ratio
Insights
Pure pass-through page with a single job. 95.7% of all interactions are the two city-selector buttons. Nothing else on the page materially competes.
Calgary:Edmonton click ratio is 14:1 (2,412 vs 169 combined). Matches the 91% Calgary concentration seen in GA4 downstream flows; user intent is overwhelmingly Calgary-weighted before the page loads.
Mobile users reach the CTA faster. 91.2% of mobile taps land on Calgary directly vs 86.3% on desktop, desktop users show slightly more exploratory clicking on the hero region.
Very low click-per-session rate (0.64 combined). Users see the page, pick a city, move on. Expected for a selector but signals huge untapped engagement space if the page ever needs to do more than redirect.
0 conversions of either type, expected. Page is a routing layer, not a conversion surface.
Engagement rate 80.4% and avg duration 1m 05s are the lowest on the site by a wide margin, appropriate for a redirect hub.
Recommendations
Recommendation
Effort
Impact
Consider driving branded paid traffic to /calgary or /edmonton rather than / to remove the extra navigational step.
Low
Medium
Monitor Homepage exit rate (currently 0.0%) and direct-traffic share, any rise could signal a broken redirect or paid campaigns landing here instead of a city page.
Low
Low
GA4 Performance · Conversions · Top Next Pages
Performance Summary (Jan–Dec 2025)
Sessions
19,152
Users
17,226
Engagement Rate
80.4%
Avg Session Duration
1m 05s
Exit Rate
0.0%
Type A Conversions
0
Type A CVR
0.00%
Type B Conversions
0
Type B CVR
0.00%
Total CVR
0.00%
Conversions Detail
No Type A or Type B conversions recorded. Page is a routing layer, not a conversion surface. CVR pressure belongs downstream on /calgary and /edmonton.
9,790 sessions · 4.83% Total CVR (highest on site, Type B–driven) · 95.9% engagement (highest) · 2m 54s avg · 362 sign-ups pre-promo vs 42 post-promo (~75% daily-rate drop)
Insights
Highest CVR on the site (4.83%), almost entirely Type B–driven (457 email sign-ups, 16 Type A). The page captures intent at the moment of incentive interest.
Pre/post-promo split: 362 sign-ups pre-promo vs 42 post-promo (~75% daily-rate drop). This page is a list-building engine tied to the Jan–Sep incentive program, performance collapses without an active offer.
95.9% engagement rate (highest on site) + 2m 54s avg duration, visitors are highly engaged. The content is compelling when there's an active offer.
29.1% exit rate, roughly 70% of visitors navigate deeper after viewing promos. The page is converting and flowing traffic, a productive node.
Mobile-dominant (59% of Clarity interactions), sign-up form behaviour is concentrated on mobile.
Strategic signal: the 75% drop post-incentive shows the page loses its purpose without an active offer. Evergreen content or rotating offer would maintain baseline performance.
Recommendations
Recommendation
Effort
Impact
Introduce an evergreen offer or "Join the List for Early Access" hook to maintain email capture performance outside active incentive periods.
Medium
High
Test a Type A CTA alongside the email sign-up, visitors here are high-intent (95.9% engagement). A "Book an Appointment to Discuss Pricing" CTA could lift Type A CVR.
Low
High
Segment Promos email captures by community interest, sign-ups here are identifiable intent signals. A tagged Pardot list enables targeted follow-up.
Medium
High
Embed promo content inline on funnel pages (HomesSearch, NH, QP) rather than requiring the detour, Promos is already a loop, not a leak. Bringing the offer to where the buyer is would compound conversions.
Medium
High
Implement an expiry-aware content workflow, a stale or expired promotion actively damages trust.
Low
Medium
GA4 Performance · Conversions · Top Next Pages
Performance Summary (Jan–Dec 2025)
Sessions
9,790
Users
7,232
Engagement Rate
95.9%
Avg Session Duration
2m 54s
Exit Rate
29.1%
Type A Conversions
16
Type A CVR
0.16%
Type B Conversions
457
Type B CVR
4.67%
Total CVR
4.83%
Type A Conversions, High Intent
Book Appointment
16
Total Type A
16
Type B Conversions, Passive
Email Sign-Up
457
Total Type B
457
Top 5 Next Pages (unique users)
/calgary/homes/search/quick-possession
1,527
/calgary/homes/search
1,210
/calgary/communities/mahogany
649
/calgary/communities/hotchkiss
320
/calgary/communities/rangeview
309
~70% of visitors continue deeper into the funnel after viewing Promos — this page is a loop, not a leak.
3,702 sessions · 2.76% Total CVR · 4m 23s avg (suggests form friction) · 57.5% exit rate · Popup fires on mobile (friction on a page where users have already signalled intent)
Insights
2.76% Total CVR, healthy for a contact page. 91 Type B (registrations + email sign-ups) dominate, and the General Registration form has the highest L2S rate on the site (~13.7%).
57.5% exit rate is high for a page where the explicit purpose is form submission. Over half of visitors leave without converting.
4m 23s avg duration on a contact page suggests form friction, multi-field forms, Pardot iframe rendering issues, mobile layout problems.
Popup fires on mobile (Clarity confirmed). Serving a popup on a page where the user has already signalled intent to contact is a conversion killer — and a low-effort fix.
83.1% engagement is the second-lowest on site after Homepage — some traffic may be arriving via nav/footer without high intent.
Clarity volume is low (763 interactions on 3,702 sessions); users spend time inside the Pardot iframe, which Clarity can't track.
Recommendations
Recommendation
Effort
Impact
Remove or suppress the popup on the Contact page, firing a retention popup at a user who has navigated to Contact is friction on top of a form. Likely suppressing conversions. QW-2
Low
High
Audit the Contact form for mobile rendering, 4m 23s avg duration suggests form friction. Check field count, label clarity, and Pardot iframe mobile behaviour.
Low
High
Add contextual reassurance near the form, expected response time, who will reply, what happens next. Reduces abandonment on users who are on the fence.
Low
Medium
Add a secondary CTA (e.g. "Or find a home now →") for users who arrive at Contact but aren't ready to submit — captures the 57.5% who currently exit.
Low
Medium
GA4 Performance · Conversions · Top Next Pages
Performance Summary (Jan–Dec 2025)
Sessions
3,702
Users
3,099
Engagement Rate
83.1%
Avg Session Duration
4m 23s
Exit Rate
57.5%
Type A Conversions
11
Type A CVR
0.30%
Type B Conversions
91
Type B CVR
2.46%
Total CVR
2.76%
Type A Conversions, High Intent
Book Appointment
11
Total Type A
11
Type B Conversions, Passive
Email Sign-Up / General Reg
91
Total Type B
91
Top 5 Next Pages (unique users)
/careers
127
/calgary
100
/calgary/communities/mahogany
82
/calgary/show-homes
72
/calgary/homes/search
66
/careers as the #1 outbound destination is unexpected, supports the broader "remove careers from primary nav" recommendation.
Clarity, Interaction Category Summary (763 interactions · Desktop 513 · Mobile 250 — low Clarity volume because users spend time inside the Pardot iframe, invisible to Clarity)
Highest avg session duration on the site (5m 10s). Users who reach the gallery spend significant time, the imagery is compelling and people are genuinely browsing.
89.3% engagement and 0.0% exit rate — a positive browsing loop. Users who reach gallery tend to stay and navigate elsewhere from it.
Near-zero conversions (2 Type B, 0 Type A). Gallery is a browsing destination, not a conversion point, and there's no path from "I love this style" to a community or product.
Top Clarity interactions = image / thumbnail clicks and carousel navigation. No CTA interactions are visible; the page has no direct conversion path.
5+ minute warm leads with no conversion pathway is the unifying gap. Open question: should Gallery keep its primary nav placement?
Recommendations
Recommendation
Effort
Impact
Add contextual CTAs within the gallery (e.g. tagging photos to communities / home types with "View Available Homes in [Community] →"). Bridge browsing to discovery.
Medium
High
Add a persistent "Find a Home" or "Book a Show Home Tour" CTA; users spending 5+ minutes here are warm leads with no conversion pathway.
Low
High
Consider a gallery redesign that surfaces community context alongside photos, users who find a style they like should be one click from a community or product page.
High
High
Confirm whether Gallery is mid-journey (visited between community and product pages) or a dead end — flow analysis will clarify whether adding CTAs is enough or a structural fix is needed.
⚠ The previous Clarity export (March 2026) used /gallery instead of /calgary/gallery and only captured ~70 page views; this April export uses the correct URL. Older numbers in earlier deliverables are unreliable.
Tier 2
Hopewell Advantage /hopewell-advantage
CVR 0.29%
GA4: Jan–Dec 2025 · Clarity: Jan 8–Apr 7, 2026
689 sessions (lowest-traffic page) · 94.9% engagement (among highest) · 2m 53s avg · 69% desktop / 31% mobile (page-views) · Desktop users read; mobile users bounce via nav
Insights
Low-traffic, high-read page. 689 sessions across the year (lowest on site) but 94.9% engagement and 2m 53s avg duration are among the highest. Users who land here read it.
Desktop-weighted traffic (69/31), reverses the site-wide pattern. Consistent with a trust / credentials page being read carefully on larger screens. Any rework should be desktop-first.
Desktop users click the content (23.3%); mobile users click the nav (76.3%). Mobile is a nav-driven bounce, not engagement. Corrects the previously reported "zero content interactions" finding (which was an artefact of a duplicated CSV).
Long tail is the real content story. 38.3% of desktop clicks sit below the top-160 elements; single-digit clicks across many small content links, FAQ toggles, and internal links. Content IS being engaged with, just spread across many small elements.
Mobile-nav dominance + 26.9% exit rate = mobile users land, don't engage with content, use the nav to leave. Mobile-layout problem, not content problem.
Under-linked, not under-converting. Nicole's instinct that this page matters is supported — users who read it engage deeply. Fix is upstream cross-linking, not a full content rebuild.
Recommendations
Recommendation
Effort
Impact
Add internal links to Hopewell Advantage from high-traffic pages (Calgary Hub, community pages, product pages), the page is compelling but near-invisible. Cross-linking is the primary fix. PL-2
Low
High
Add a CTA at the bottom of the Advantage page (e.g. "Ready to build with Hopewell? Find your community →"), the page currently ends without a next step, explaining the 26.9% exit.
Low
High
Consider embedding Advantage content (warranty highlights, build-quality callouts) as social-proof modules on product pages rather than siloing it. Higher leverage than driving traffic to this URL.
Medium
High
Rebuild the mobile layout, 76% of mobile taps are nav-away. Mobile users aren't engaging with content because it isn't surfacing well on small screens. Test collapsible sections, shorter blocks, prominent next-step CTA.
Medium
Medium
Treat the Advantage page as a desktop-first experience in current form, 69% of views are desktop and that audience reads it. Any A/B test should weight desktop variants heavier.
Low
Low
GA4 Performance · Conversions · Top Next Pages
Performance Summary (Jan–Dec 2025)
Sessions
689
Users
547
Engagement Rate
94.9%
Avg Session Duration
2m 53s
Exit Rate
26.9%
Type A Conversions
0
Type A CVR
0.00%
Type B Conversions
2
Type B CVR
0.29%
Total CVR
0.29%
Type A Conversions, High Intent
No Type A conversions recorded. Page is informational / trust-focused, not a conversion surface.
Type B Conversions, Passive
Email Sign-Up
2
Total Type B
2
Top 5 Next Pages (unique users)
/calgary/perks-promos
63
/multi-family-construction
46
/built-by-hopewell
43
/calgary
35
/homebuyers-academy
30
Clarity, Interaction Category Summary (255 interactions · Desktop 120 · Mobile 135, Desktop 69% of page views, Mobile 53% of clicks)
Category
Clicks
% of Total
Navigation
139
54.5%
Long tail (below top 160)
66
25.9%
Content Body
33
12.9%
Footer
16
6.3%
Other
1
0.4%
Long-tail share is proportionally high (25.9%), clicks scattered across small content links and FAQ toggles, not concentrated. Consistent with informational reading behaviour.
06
UX Deep Dives
UX deep-dives into the most important pages on the site
07
Satellite Experiences
This section provides analysis around two "satellite" sections of the site, Virtual Tours and OpenConnect, that sit beside the main funnel rather than within it.
Virtual Tours Shortlisting tool
11,124 sessions across 79 tours. Direct CVR looks near-zero, that's misleading.
VT Sessions
11,124
Jan–Dec 2025
Tours Active
79
Across product pages
Return to Product Page
32.5%
After VT exit
The Virtual Tours aren't intended to be a direct conversion tool. They drive solid volume and engagement, however, only 32.5% of users return from the Virtual Tours to the product pages. When users exit the Virtual Tour, it should be more clearly signposted how to return to their product exploration.
OpenConnect Tracking gap
Home personalisation / configurator — not a chat widget. Strong engagement, broken attribution.
OC Session Starts / Year
6,198
~517 / month
Stay 1min+
92.5%
27.8% questionnaire completion
Contact Submissions
318
L2S unknown, "(not set)" form ID
Around 3% of sessions include OpenConnect. It does engage users very well — 93% of those sessions spend more than 1 minute within the experience, and 28% complete the questionnaire.
However, the core question is how well it affects sales, and because the form within Pardot has not been configured separately, we don't know whether it accelerates or detracts from sales compared to the standard experience.
It's also highly possible that this functionality could be replaced by a well-designed live chat feature, which would be less immersion-breaking and offer additional CX functionality.
Recommendations:
Categorise the form correctly in Pardot.
Gather data and evaluate lead → sale impact.
Demo and investigate suitable live chat software.
08
Foundations
SEO, technical, page speed, and accessibility, the substrate everything else sits on.
SEO Opportunities 14 recs
Ensuring search and answer engines have the information they need to rank us
Brand Traffic Dependency
82%
High risk
Keyword Gap vs Mattamy
12.5×
Indexed keywords
Recommendations
14
On-page & Technical
We ran a high-level SEO audit to identify on-page and technical opportunities. While we've worked on content generation in the last 12 months, there are some on-page and technical fixes which will support the CRO optimisations recommended here.
ID
Item
Effort
SEO-3
Optimise /calgary title tag + meta for generic homebuilder terms (186k impressions, pos 32)
Quick
SEO-5
Add H1 tags to 43 pages currently missing them (likely product listing templates)
Quick
SEO-6
Fix 11 duplicate title tags — each page needs a unique, keyword-targeted title
Quick
SEO-2
Audit and fix 49 broken (404) pages — recover wasted link equity
Quick
Technical Recommendations TECH-1 → 9
Updates to site technical foundations. While these are adjacent to direct CRO work, they'll improve site performance, data accuracy and UX.
ID
Item
Effort
TECH-1
URL query string cleanup (legacy indexed URLs)
Medium
TECH-2
Pardot form name audit, stop "(not set)" leakage
Quick
TECH-4
Show Home card links, connect cards to detail pages
Quick
TECH-5
Popup frequency capping + page-level rules
Quick
TECH-6
OpenConnect form ID + UTM attribution
Quick
TECH-7
GA4 event param standardisation
Medium
TECH-8
Root redirect attribution note (/ → /calgary)
Quick
TECH-9
Email UTM attribution fix (iOS MPP / tagging)
Quick
Technical Overview
These recommendations are indirectly related to CRO — but will improve overall site performance and UX, as well as data hygiene and reporting accuracy. The majority of them are relatively low-lift fixes which can be implemented by the dev team.
Page Speed 3 URLs · Apr 28 2026
PSI snapshot for Calgary Hub, HomesSearch, and the Product Page template, desktop and mobile, field (real-user CrUX) and lab (Lighthouse).
These reports pull from a simulated 'lab' environment on 4G. In reality, users are unlikely to see these kinds of load times.
We've bundled some core recommendations into our technical recommendations matrix and will work with the dev team to prioritise alongside other recommendations.
Accessibility 92/100 · 3 Lighthouse failures
Overall score strong. Contrast, heading order, and missing main landmark flagged. Plus 6 inferred risk areas.
Lighthouse Score
92
/ 100
Hard Failures
3
Contrast · Heading order · Landmark
Inferred Risks
6
Beyond automated checks
Accessibility Overview
We do have strong accessibility scores; however, there are some core areas where Lighthouse (Google's accessibility tool) has marked us down. These have been included within the recommendations matrix, and we'll work with the dev team to prioritise them accordingly.
09
Recommendations Matrix.
All 78 active recommendations across the catalogue and technical recommendations. Sort by any column, filter by status / effort / impact / section, search across titles & evidence, click any row for full detail.